Understanding the Client
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  Graeme Simsion   Graeme C. Simsion

International Best-selling Novelist (and former data modeler)


Wednesday, November 5, 2008
03:30 PM - 04:30 PM


Data management professionals frequently complain that their role and value is not well understood by their organizations or clients. This presentation takes as its theme Stephen Covey’s maxim: seek first to understand, then to be understood. It looks at the world – and data management in particular – from the perspective of clients and managers, and identifies why their goals may be at odds with those of data managers. Graeme Simsion’s workshops on consulting skills have been regular winners of “best presentation” at DAMA conferences, and many of the attendees rate his insights on managers and their needs as the most valuable component.

Graeme Simsion was for twenty five years a renowned consultant, speaker, author and CEO of a successful data management consultancy. He was a five-time keynote presenter at DAMA conferences (in the US, UK and Australia), and recipient of the DAMA professional achievement award. He holds a doctorate in information systems and business administration from the University of Melbourne. And then one day he decided to walk away from all his success and try something new. Graeme is now a writer of short stories, plays, screenplays and novels. His first novel The Rosie Project won the 2012 Victorian Premier’s Literary Award for an unpublished manuscript and has since been sold around the world to over forty countries. Sony Pictures have optioned the film rights with Graeme contracted to write the script. The Rosie Project was ultimately awarded Australian Book of the Year for 2014. The sequel The Rosie Effect was published around the world in late 2014 and is in bookstores now.

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